Our History

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Where it all began
The search for a range of interesting, high quality, well priced wines with a story all began back in 1980.  It was inspired by Paul Boutinot, the son of a successful restaurateur, whose passion for food and wine was in his blood.  Disillusioned with the drinkability and inconsistency of too many ‘house wines’ available to the on-trade at this time, Paul headed to France to purchase quality wines for his parent’s restaurant.  Word soon spread as restaurateurs in the north west of England asked Paul to supply wines to their restaurants as well… this was the very beginning of what was to eventually become a thriving and successful international wine business.

The team today
In 2013, Paul stepped aside from the Boutinot business but continues to follow his passion to discover and make exciting new wines.  He can now be found in the vineyards of South Africa, more precisely amongst the vines of his Waterkloof estate in Stellenboch.  Meanwhile, the company continues to operate under the same management structure alongside a staff base of less than 80 employees, including two Masters of Wine (MW) and a Master Sommelier (MS).  We may not be ‘big’ in terms of company size however, as Dennis Whiteley (Boutinot MD) states, “The strength of our business has always been its talented, hardworking and dedicated people who are passionate about the wines we sell and the customers we have the privilege to supply”.

Boutinot - Own production
Not satisfied to simply buy fantastic wines from selected producers around the world, Boutinot has always enjoyed getting its hands dirty when it comes to making wine!  It also allows us to ‘practice what we preach’ regarding our vision and stylistic ideals of how wine should be made.

With the establishment of our own production site in France (just outside of Beaujolais) in 1989, Boutinot rapidly grew production by expanding into South Africa in 1993.  A decade later in 2003, Adria Vini was formed - a joint venture winemaking project owned by Boutinot and Araldica Vini Piemontes, one of Italy’s most dynamic co-operatives.  Our passion for France and in particular the Rhône, led us to Carainne where we purchased vineyards, a winery and cellar in 2010 (christened Boutinot Rhône).  We also have winemaking partnerships in Spain, plus developments in the New World including Chile and Australia. 

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Made by Boutinot.

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